Why does MELT Organic list Organic Virgin Coconut Oil instead of Extra Virgin Coconut Oil on its label?
There is NO industry standard for Extra Virgin Coconut Oil as there is for Virgin and Extra Virgin Olive Oil because there is no such thing as repeated pressings to extract the oil. Extra Virgin Coconut Oil is just marketing speak.
Unlike olive oil, which is extracted from repeated pressings of the meat of the olive hence creating extra virgin (first pressing) or virgin (second pressing) oil, virgin coconut oil is extracted using a wet-milling method; where the oil is extracted from fresh coconut meat without drying first. Coconut milk is expressed first by pressing, and the coconut oil is then separated from the water.
Most commercial grade coconut oils are made from copra, or the dried kernel of the coconut. If standard copra is used, the unrefined coconut oil extracted from copra is not suitable for consumption and must be purified, or refined, because the process is not sanitary. This coconut oil is referred to as RBD which stands for Refined, Bleached and Deodorized. More modern methods also use chemical solvents to extract all the oil from the copra for higher yields. RBD oil is also sometimes hydrogenated or partially hydrogenated. Hydrogenated oils contain trans fatty acids. MELT Organic has never contained Refined Coconut Oil. We strongly believe that only the highest quality organic Virgin Coconut Oil is acceptable.